Avid welcomes applications from all organizations interested in creating products that are integrated with the Avid MediaCentral Platform for certification and resale directly or digitally through the Avid Sales Network.
Interested candidates may submit proposals to partners@avid.com briefly describing their organization, relevant capabilities, and summary descriptions of the solutions that might form the basis of a partnership with Avid.
The Alliance Partner Program makes its support, marketing and sales services available by invitation and in exchange for certain program fees and for a share of the revenues resulting from resale. Avid begins the process by vetting prospective partners and categorizing them based on their anticipated impact to our business. Some of the vetting considerations include potential revenue contribution, company and product reputation, overall market dynamics, fit within Avid workflows and success in past collaborations with Avid.
Upon completing the vetting process, Avid may grant successful applicants access to the Alliance Partner Program, doing so within certain partnership categories, each with its own available range of resources and services. Those successful in the vetting process are invited to sit for the Alliance Partner Qualification exam which confirms expertise with the offerings and rules of the Alliance Partner program and initiates the Alliance Partner Agreement and Certification process.