Avid Customer Association: Governance & Leadership

Mission Statement:

The Newsroom & News Production Advisory Committee is for news operations and production professionals working in local and regional news bureaus, enterprise-level news networks and everything in between. This group addresses the current and future operational and economic challenges faced by all news organizations. Issues covered include the disruption newsrooms are facing as a result of mobile and multi-platform viewership, consumer demand for constant 24/7 content, management of user-generated content for use in news stories, management of incoming bonded cellular IP contribution feeds, the challenge of getting news that’s breaking all the time and faster than ever to air and digital channels quickly, the shift of advertiser investment from traditional broadcast and cable to mobile platforms, and trends in leveraging data for a more personal viewing experience.

Current Leadership:

Mission Statement:

The TV & Film Production Advisory Committee is for video editors, production, and post-production professionals who create content for television, movies, and commercials. The constant pressure to create larger quantities high-quality content at a faster pace is an ongoing struggle for these professionals, and it’s affecting the entire workflow. While Media Composer is a key aspect of television and film production, this group focuses on giving Avid input about the full range of current and future video post-production workflow needs, such as meeting he technical demands of working in SD, HD, Ultra HD, 2K, 4K and 8K; local and remote collaboration in editing; integrating creative tools like visual effects and color grading, and more into the workflow; media management and storage; and the need to disseminate media across different kinds of devices and digital platforms.

Current Leadership:

Mission Statement:

The Video Editing Advisory Committee is for video editors who rely on Media Composer to create content and want to be part of providing direct feedback about and offering future product roadmap input for Media Composer. This group will also identify and create new resources and tools to help experienced users get the most out of Media Composer and new users become more familiar with the its full range of power and functionality.

Current Leadership:

Terra Abroms, BeBop Technology
Mary Albrecht, AMC Networks
Steve Audette, FRONTLINE
Chris Bove, WNED TV, AlwaysEditing.com
Janaki Cedanna, Arizona State University
Mia Cortez, Studio in the Sky Productions
Monica Daniel, Legendary Entertainment
Geoff Jones, ATTO Technology, Inc.
Dennis Keeling, Columbia College
Hillary Lewis, Texas Crew Productions
Oliver Peters, Oliver Peters Post Production Services, LLC
Randall Rike, Discovery Studios West
Rachel Schreibman, Feature Films
Chris Seeger, NBCUniversal LLC

Mission Statement:

The Music Creation & Audio Post-Production Advisory Committee is for musicians, engineers, mixers, sound editors and producers creating music and audio content in professional studios, at home on their laptops, or even on their phones. This group will focus on what it will take to stay ahead in the music and audio industries, and the implications for current and future audio production priorities.

Current Leadership:

Mission Statement:

The Sports Production Advisory Committee is for anyone in the business of sports broadcasting, from those working for national leagues or individual teams to those at local, regional, or national broadcast networks. This group provides insight and guidance about how Avid can better support sports broadcasters. It addresses priorities like: keeping up with fans’ increasing content demands; generating revenue to offset escalating production costs; capturing audience attention and loyalty across all platforms, whether in-venue, on-air, or online; exciting fans’ viewing experience with enhancements like 2D and 3D graphics, and high-quality slow motion replays; high-speed, real-time media management and storage; and streamlining workflows for remote content production and editing.

Current Leadership:

Nevil Appleton, Moov
Daragh Bass, NEP
Mike Bilbow, University of Georgia
Elton Carneiro, FileCatalyst
Weston Carter, Auburn Athletics Department
Marcel Cherubin, Yepco
Frank Choquard, Managing Director
Stephen Herbster, Carolina Panthers
Mike Martin, Anthony James Partners
Anton Maximovsky, Motion Path
Don Piper, Palm Beach Atlantic University
Dejan Vujovic, RTCG – Montenegro Radio and Television
Tom Williams, Sky

Mission Statement:

The Enterprise Media Management Advisory Committee is for leaders in enterprise media organizations such as national and multi-national broadcast or cable networks, or digital content distributors. This group provides insight and guidance about how Avid can meet the current and future needs of those responsible for efficiently managing the vast and ever-increasing amounts of content being created in their organizations. It addresses enterprise media management priorities like: streamlining media lifecycle management from acquisition to final delivery; opening new revenue streams and offsetting production costs by repurposing existing content; streamlining media management and storage for faster content creation and repurposing; achieving cost-effective global production with remote workflows and collaboration; meeting consumer demands for ubiquitous and always-available content by delivering across traditional, online, mobile, and social channels.

Current Leadership:

Mission Statement:

The Live Sound Advisory Committee is for live sound engineers who need to create the ultimate audio experience, recording and mixing in venues from huge arenas to more intimate auditoriums, and everything in between. This group provides an important forum to work with Avid to address the changing requirements of state-of-the art live sound. It addresses issues in helping to stand apart from competitors, like saving money and maintaining the value of equipment investments; keeping pace with live events by ensuring flexibility of channels, inputs, and automation; having the ability to scale processing power up or down for any job requirement; recording and archiving shows and events as they’re being mixed; and much more.

Mission Statement:

The Studio Production Advisory Committee is for those focused on driving higher engagement, deliver personalized viewing experience at high quality to more outlets and more devices to maximize value of assets. This includes CTOs, chief branding officers, consumer experience directors, creative directors, implementation directors, studio producers, content directors and more. The group is dedicated to having a collaborative dialog on how Avid can help improve the viewer experience through technology products and services.

Mission Statement:

The Community Engagement Advisory Committee is a critical part of the ACA’s efforts to advocate for all individuals, creative teams, and media organizations throughout the industry. We believe that Avid, our customers, and our partners will all succeed greatly when as many people as possible throughout the industry come together through the ACA. Therefore, we aim to support the ACA in becoming an independent, self-growing and thriving community. We will focus on the growth of ACA membership, fostering active participation among members, facilitating consistent and effective communication, and strengthening the ACA’s connections and relationships with the industry as a whole.

Current Leadership:

Jamie Beedy, bdPost
Neal Coffey, Syracuse University
Ameera Hill, University of Salford
Sara Hills, Claremont High School
Dennis Lisonbee, Utah Valley University
Paolo Tortiglione, Milan's Conservatory of Music