Create, collaborate, and distribute from anywhere to anywhere

MediaCentral is the AI powered platform you need to break stories online, on social media, and on-air. Build your audience across any platform and bring teams together like never before with a modern newsroom management solution.

Unify news content creation

Write, edit, and distribute news stories from anywhere with industry leading story-centric and video creation tools.

Power your on-air productions

Let the creativity flow and deliver the shows audiences want with the rock-solid reliability of MediaCentral | Newsroom Management (iNEWS), or integrate your newsroom system of choice.

Break news first on every platform

With MediaCentral | Publisher, you have the AI enabled tools, workflow integration, and collaboration teams need to break stories online, on mobile devices, on social media, and on-air.

Connect and collaborate

Bring together journalists, editors, graphic designers, and more as MediaCentral’s open framework makes it an easy fit into any news production environment.

The right tools for the right task

From journalists and producers to ingest operators, loggers, editors, and writers, customize MediaCentral for any production role in the organization.

Stay local, go global!

With remote access, and the ability to unify multiple stations, MediaCentral empowers greater storytelling, simplifies content sharing and uses AI enhanced search technologies.

Mobile muscle

Stay connected and update on-the-go with mobile apps for story writing, project tracking, and video viewing so you are always on top of the latest developments.


Customer stories

New platform a game changer for SVT Sweden
Read SVT story
Read more customer stories


Get behind-the-scenes insight into the news and media business.
Hear more

Webinars on-demand

Watch the latest webinars.
Learn more


Want to learn more about MediaCentral?
Read now

Highlight clips 

Get the latest updates on the coolest features in MediaCentral.
See more

Thought leadership articles

Discover the latest trends in the media industry.
Read now
Stay up to date with the latest Avid news and more